83 Movie NFTs to Drop on Dec 25th on partner dApp, Social Swag

Official digital collectibles (NFTs) of the upcoming Bollywood masterpiece, the “83” movie, will launch in the last week of December on nft.socialswag.com.

The NFTs include autographed physical cricket memorabilia, certified-authentic video moments, PFP-style animated digital avatars, and autographed unseen posters and images.

The Producers of 83 announced they have partnered with NFT Labs, Inc., the creator of the ITSMYNE ($MYNE) ecosystem and partner dApps, as well as Social Swag, an influencer-led fan engagement platform, for the exclusive drop of official digital collectibles (NFTs) of the movie.

The digital collectibles range around the 83 movie is an incredible portfolio of digital and physical assets that will appeal both to Bollywood and Cricket fans, as well as NFT collectors and enthusiasts, globally.

Based on the true story of India’s iconic 1983 World Cup victory against the West Indies, the 83 movie stars Ranveer Singh, Deepika Padukone, and Pankaj Tripathi, among other Bollywood icons.

“We are delighted to venture into this exciting arena of digital possibilities along with credible partners, and envision that this will provide Bollywood and Cricket fans an opportunity to benefit from the movie’s box office success in a manner never done before. 83 is a moment in Indian history that everyone relates to, and for collectors to have this opportunity where ‘Cricket meets Cinema’ is going to be a unique one and we are excited to see the response”, said Kabir Khan, the director of the movie.

Minted on the Polygon blockchain ($MATIC), the 83 movie NFTs comprise a few distinct collections:

Prestige Collection: 16 one-copy-only asset-backed NFTs of pivotal movie scenes bundled with physical cricket memorabilia from 83, autographed by the stars.

For Your Eyes Only Collection: A collection of five certified authentic video moments from the movie that have not made the final cut.

Taste of Success Collection: A collection of 20 exclusive PFP-style animated digital avatars designed by world-renowned artivists Vidhushi and Medhavini Yadav, both alumni of IIT Bombay, along with animator Ashwin Vasudevan and sound artist Anupama Thakur.

Users can purchase NFTs with a variety of crypto-currencies (via MetaMask) or fiat money on Social Swag, and can thereafter trade and resell the NFTs on other marketplaces, in addition to Social Swag.

The 83 movie is a maverick from mainstream Bollywood to leverage the opportunities that blockchain technologies like Non-Fungible Tokens (NFTs) offer to engage Web3 audiences in a powerful manner.

Primary buyers of the 83 NFTs are auto-entitled to receive free NFTs in the next release on Social Swag, as well as complimentary membership to the VIP Club, a metaverse-native members-only club for exclusive access to curated Bollywood experiences that money can’t buy.

NFT Labs and Social Swag are also in the process of partnering with world-renowned trading card applications and game developers to provide additional utility to the NFTs over a sustained period.

Finally, NFT Labs is in the process of acquiring a virtual land parcel for the creation of a VR-supported NFT museum for the showcase of the 83 NFTs, as well as the subsequent collections that will be dropped on Social Swag and ITSMYNE.

To participate in the drop of the 83 movie NFTs on Saturday 25th December at 12 pm IST, users need to “whitelist” themselves by entering a valid email address at nft.socialswag.com. Whitelisting registrations are currently open.

“1983 has etched itself in history as the moment that changed Indian cricket forever. The story of that world cup victory has been told and retold through generations — making this moment timeless. With NFTs, for the first time, people can own a piece of that moment and own a piece of history! A possibility that no one would have imagined before Web 3.0. We are glad that we can facilitate this and thank the team at 83 for partnering with us to execute this.” said Atharva Sabnis, CEO of NFT Labs.

This drop of 83 Movie NFTs on partner dApp, Social Swag, benefits ITSMYNE ($MYNE) in multiple ways:

  • This iconic partnership acts as social proof to enable NFT Labs to attract more brands, including sports brands, teams, clubs and federations, to partner with ITSMYNE.
  • Primary and secondary NFT transactions on Social Swag generate revenues for NFT Labs, which can be invested into tech development of ITSMYNE, hiring additional resources, and marketing.
  • Part of the profits generated from the aforementioned revenues will be spent on $MYNE buybacks from the open markets.
  • In the subsequent feature on Social Swag, $MYNE will need to be staked for users to become whitelisted for NFT purchases, especially auction bids.

About Social Swag:

Social Swag is a new-age platform that connects Indian masses with celebrities, influencers, bloggers, and other inspirational individuals, through personal interactions and learning forums. By combining entertainment and learning, Social Swag enables interactions in multiple ways including masterclasses, live-chats, shout-outs, and virtual selfies to name a few.

With its deep relationships in the Indian entertainment sector, Social Swag is positioned to become the world’s largest marketplace for officially licensed Bollywood NFTs. These NFTs will be mint-condition, exclusive, tradeable across chains, and packed with utility.

About NFT Labs:

NFT Labs is a disruptive technology startup in the digital collectibles space backed by leading blockchain institutions ranging including Longhash Ventures, Antler, Oracles Investment Group, and Shima Capital among others.

NFT Labs is the developer of ITSMYNE, a mobile and web-based social-plus marketplace for officially licensed sports NFTs that enables Web 3 enthusiasts and sports fans to “talk NFTs, trade NFTs”. NFT Labs is also the issuer of the MYNE token ($MYNE), a BEP-20 utility token for ITSMYNE and partner dApps.

MYNE launched on CardStarter and is currently trading on PancakeSwap, and soon to be listed on multiple international centralized exchanges such as Bitmart and Bitbns. MYNE serves as the gateway between traditional social media and blockchain-based social economies.

Social Swag x NFT Labs:

The goal of this partnership is to assemble Social Swag as the world’s largest marketplace for officially licensed Bollywood NFTs, leveraging the technology built by NFT Labs.

The first NFT drop on Social Swag of the 83 movie is an iconic milestone in Bollywood history as it combines two of India’s favourite interests; Bollywood and Cricket. Social Swag is owned and promoted by a trio of Indian mega-celebrities: Akshay Kumar, the highest-paid Bollywood celebrity according to Forbes, Rana Dagubatti, part of Forbes 100 Celebrity List, and Mahesh Bhupathi, a Wimbledon-winning Tennis legend.

This background gives Social Swag an unmatched advantage in terms of access and deal-making ability with Bollywood stars, producers, and connected stakeholders, making this a valuable partnership for NFT Labs.

In this article:

Reliance Entertainment: Producer of 83

Kabir Khan: Director of 83

NFT Labs, Inc.: An NFT technology provider and creator of the ITSMYNE NFT marketplace, and issuer of the crypto token, $MYNE

Social Swag: An influencer-led fan engagement platform

Polygon: A proof-of-stake blockchain, and the issuer of the crypto token, $MATIC

Media Press links (non-exhaustive list):








Social-plus marketplace for officially licensed sports NFTs. Talk NFTs, trade NFTs. Buy with crypto or fiat. Issuer of MYNE token. https://t.me/realitsmyne

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Social-plus marketplace for officially licensed sports NFTs. Talk NFTs, trade NFTs. Buy with crypto or fiat. Issuer of MYNE token. https://t.me/realitsmyne

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